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How to do a radio talk show
Posted: February 17th, 2009 @ 10:02pm
The radio talk show format that has been sweeping the country the last few years is an excellent vehicle for getting your message out to a large audience at virtually no cost.
COMMONLY ASKED QUESTIONS
- How do I get on the air?
- Why should the host or producer CARE about my issue?
- What can I do to strengthen my arguments and position while talking to the host or producer?
HOW DO I GET ON THE AIR?
Your biggest job is to convince a radio talk show host or talk show producer that your "topic," or "issue" is one that needs to be on the air. You must make the host or producer a believer that your issue is INTERESTING and LIVELY enough to a large percentage of the host and producer's audience.
WHY SHOULD THE HOST OR PRODUCER CARE ABOUT MY ISSUE?
You MUST stress that their listeners -- and even the host and/or producer themselves -- are affected directly or indirectly by your issue. Your MUST show how people are affected. By showing how people are affected, you answer the host's or producer's question of, "why should I care about this issue?"
WHAT CAN I DO TO STRENGTHEN MY ARGUMENTS AND POSITION WHILE TALKING TO THE HOST OR PRODUCER?
Bring or send the show host or producer any local newspaper editorials which support your issue. It especially helps if the editorial is from a local newspaper within your state. If a newspaper writes an editorial on your issue, the host or producer has a tougher time dismissing both the timeliness and the newsworthiness of a talk show on your issue.
If (and only if) you or your colleague have had previous experience with talk shows, public debates or speeches about your issue, stress that experience. By showing the host or producer that you've done some public speaking on your issue, you show him/her that you're more likely to do well or "sound" effective and engaging on his/her show.
Show that other radio talk shows have aired your issue.
Be confident. Hosts and producers don't want a "shrinking violet," but a guest who is willing to strongly defend a position.